In the 1960s Motown was called “Hitsville USA” but Stax Records was known as “Soulville USA”. A white brother and sister formed a small record label that was noted for it integrated management and musicians in deeply segregated Memphis.  The story of Stax is one of beating the odds, recruiting a cadre of talented songwriters and becoming the home of Otis Redding, Sam and Dave, Booker T. & the MGs, Carla Thomas, the Staple Singers, Isaac Hayes, Eddie Floyd and many other artists. From its origins in 1958 to its demise in 1974, Stax produced  a phenomenal 243 top 100 R&B hits. In addition to the music we’ll explore the culture of Memphis and the unique characters who made Stax a success.