What You Should Know about Self-Publishing

LECTURE OUTLINE

– Reasons to Self-Publish vs Reasons not to Self-Publish

– Form of Business Enterprise: Individual vs LLC

– Need to apply for registered copyright or not?

– Purchase ISBN numbers (KDP assigns its own ASIN #)

– Going it on your own or contracting for Publishing services experts

– Your reason for publishing a book: personal legacy or making money

– Honestly analyzing the market place for your book if revenue is your goal.

– Selecting key words

– Research Amazon categories

– Preparing your manuscript:

• Role of Beta readers

Revisions

Editors and additional revisions

~ Developmental Editor

~ Copy or Line Editor

~ Proof Reader

~ Interior formatting

~ Consider including a reader magnate (to collect names for building an email list)

– Creating a Book Cover:

Cover design and formatting

Author headshot photo and bio

Write a compelling book summary

Obtain praise blurb(s)

Business Logo

Each version of the book requires a different cover format

– Preparing for Launch Day

Book launch team or Advance Copy Readers (ARCs)

Create a website to promote your book

Purchase an emailer application and set up to create and grow mail list of readers

Create presences on other social media platforms

Upload final file formats to KPD (Amazon’s POD arm) and Ingram Spark

Choose to use Kindle Select/ Kindle unlimited or not?

Pre-sales (are not included in Amazon rankings) vs. launch day

Set up launch promotions:

~ KDP Free ebook promotions

~ Other Book Promoters –

Free ebook blasts to their email lists

Free ebook giveaways

~ Media press releases

~ Obtain industry recognized expert reviews – Kirkus, Goodreads, Readers Views etc.

Launch day and beyond

Celebrate! You’re a published author

Throw your launch team, friends and family a launch party

Watch ratings and reviews come in (lots of fun!)

Watch Amazon category rankings soar (hopefully to #1 in Kindle free books)

Market, Market, Market

~ Go to book fairs

~ Visit libraries and bookstores with a detailed sell sheet to ask them to stock your book

~ Contact books clubs and offer to speak at their meetings

~ Contact media book reviewers

~ Hold Quarterly relaunches

~ Organize Zoom events

~ Consider recording an audiobook